Recognition is Swheat

Swheat Scoop® receives 2012 Industry Recognition Award from Pet Business Magazine

Detroit Lakes, MN (January 11, 2013) – After naturally eliminating litter box odor for nearly twenty years, you would think that Swheat Scoop had already received every pet industry accolade. So when the makers of this natural clumping litter learned that the brand had recently won a 2012 Industry Recognition Award, it was a nice surprise.

Each year, the Editors of Pet Business Magazine explore the new product sections at industry trade shows, review piles of press releases and scour hundreds of pet store shelves to identify the most innovative, functional and exciting pet products around. Swheat Scoop was singled out of dozens of brands in the cat litter category to receive this highly coveted award.

The determining factor in this litter’s favor was that the Swheat Scoop manufacturing and marketing team had recently improved, expanded and repackaged the entire line. Original Unscented and Multi-Cat Swheat Scoop have been reformulated to eliminate odors better, clump faster and last even longer than before. And now, for cat owners who prefer scented litters, Swheat Scoop is also available in a new Lightly Scented formula that smells as fresh as the great outdoors.

“It’s an incredible honor for our company to receive this award,” commented Mark Hughes, National Sales & Marketing Manager of Pet Care Systems, the company that launched Swheat Scoop in 1994. “Swheat Scoop was one of the first to deliver natural cat litter to pet parents, and today we are still providing a superior product that’s both 100% natural and incredibly effective in eliminating litter box odors.”

For more information about the new, improved Swheat Scoop Natural Clumping Litter line, connect with the brand at www.swheatscoop.com or on their favorite social media sites, including Facebook, Twitter and Pinterest, just search Swheat Scoop.

About Swheat Scoop®
Swheat Scoop Natural Clumping Litter is a unique litter made from naturally processed wheat. Through a patented process, its natural wheat enzymes work continuously to eliminate, rather than mask litter box odors. This same process enables wheat starches to form firm clumps when exposed to moisture, making cleanups easy. Plus, it’s clay free and biodegradable. Because it is clay free, Swheat Scoop is perfectly safe for kittens and is recommended by veterinarians. Swheat Scoop is brought to you by Pet Care Systems of Detroit Lakes, Minnesota. For more information, call 1-800-SWHEATS (794-3287).