2013: The Year of the Cat

Resolutions to being a better feline owner
from Swheat Scoop and Feline Lickety Stik

A feline phenomenon is sweeping the nation. With the rise of celebrity kitties like Grumpy Cat and shows like the Bravo Newtork’s LOLwork (a reality TV show documenting the creative team behindICanHasCheezburger.com), it seems 2013 is going to be the Year of the Cat.

People just can’t seem to get enough of the fluffy critter and finally the feline is getting the attention it deserves. No matter how insatiable the urge for more cute and more cat, it’s important for pet parents to nurture a healthy, loving relationship with their feline friend. So here are a few tips for living in harmony with your little buddy.

Spay, neuter and microchip.
It should go without saying but it’s something the pet community can’t stress enough – pet owners need to spay, neuter and microchip their fluffy loved ones. Taking these precautions can prevent other pets from homelessness or worse, and can help ensure Felix is returned home safely if he should ever go missing.

Be an educated pet parent.
We choose our own personal products with care, why should shopping for your pet be any different? Reading labels and educating yourself about the wide range of options available to you and your kitty will help establish an understanding of what best fits your lifestyle. No need to put endless hours of research in, there are many trustworthy, reliable websites and blogs dedicated to reviewing products and discussing trends.

A growing trend among pet parents is their bias for eco-conscious products, and Swheat Scoop® has been a preferred option in the litter category for nearly two decades. This natural, clumping litter is made from 100% natural wheat (a renewable and sustainable resource) and is biodegradable and chemical free – unlike other litters that are mined and never decompose. And don’t think you’ll have to sacrifice function for form. Swheat Scoop’s patented process exposes the wheat’s natural enzymes to destroy odors instantly, while the natural starches work to form firm clumps fast when in contact with moisture. Swheat Scoop is something you, your feline and the environment can feel good about. Look for their Original, Multi-Cat and new Lightly Scented formulations at finer pet product suppliers near you.
www.SwheatScoop.com | www.Facebook.com/SwheatScoop | www.Twitter.com/SwheatScoop
Hi-Res Swheat Scoop Image: https://dl.dropbox.com/u/12843674/SZ12%20Product%20Images/Swheat%20Scoop/CP%20Logo.jpg

Create moments of positive interaction.
Bonding with your pet is key to building a happy, healthy relationship with them. While feedings, trips to the vet and general clean up are necessary and unavoidable, it’s important to continue building your relationship with your cat.

Brushing Felix is a great way to create a special moment. Depending on your cat’s sensitivity, you may need to build up to a full 5-minute brushing, but it will become something you both look forward to. The added benefit is that with regular brushing, you can cut down on shedding and, therefore, time spent lint-rolling.

There are a plethora of toys and wands that can make playtime interactive, but one of the newest and standout ways to socialize your cat is with the Feline Lickety StikTM by PetSafe®. Uniquely packaged in a roller-ball dispenser with a screw-on cap, the Lickety Stik family of products delivers savory flavor with each lick. And because the pet parent holds the Feline Lickety Stik while Felix enjoys the liquid treat, it’s the first interactive treat of its kind. Made with all-natural ingredients, the Feline Lickety Stik serves only 1 calorie in 20 feline licks to help kitty better keep his figure. Available in a variety of flavors – including Chicken, Turkey, Salmon, Tuna, Beef and Dairy – the Feline Lickety Stik may be an important step in establishing more regular interaction with Felix.
www.PetSafe.net | www.Facebook.com/PetSafeBrand | www.Twitter.com/PetSafe
Hi-Res Feline Lickety Stik Image: https://dl.dropbox.com/u/12843674/Holiday%20Images/Lickety%20Stik/Lickety%20Stik%20CatTreats.jpg

ABOUT MATRIX PARTNERS
Headquartered in Chicago, Matrix Partners is an award-winning brand strategy and communications firm specializing in pet product advertising, publicity and promotions. Passionate About PetsSM since 1987, Matrix has created successful marketing campaigns for hundreds of consumer and pet product brands. Matrix’s pet product client experience includes dozens of national brands ranging from pet foods, treats and supplements to cat litter, accessories and grooming aids. For more information, visit or www.facebook.com/matrixpartners.