RELATIVITY MEDIA CEO RYAN KAVANAUGH STEPS IN WITH A FREE HAND; KAVANAUGH PURCHASES AWARD-WINNING PET FOOD COMPANY

By on February 14, 2013

Company’s Philosophy of Activism and Profitability is Designed to Help Save the
Lives of Homeless Dogs

(Los Angeles, CA) February 13, 2013 – FreeHand, the super-premium pet food company committed to conscious consumerism and saving the lives of homeless dogs, announced today that the company was purchased by Relativity Media CEO and philanthropist Ryan Kavanaugh along with his wife Britta Lazenga-Kavanaugh and other partners. Terms of the deal were not disclosed.

Based in Los Angeles, FreeHand has a line of four holistic, dry dog foods. The company was founded on the principle of  “buy-one-give one;” for each pound of dog food sold, FreeHand will donate an equal amount of food to a local rescue organization or shelter.  FreeHand super-premium pet foods are natural and holistic and made from the best ingredients in the world, right here in the U.S.

FreeHand is the first dog food company to focus on ending the euthanasia of the nearly four million animals each year that live in shelters and pounds, waiting to find a caring home. The company aims to provide the highest quality dog food available on the market for the same price as comparable pet food. By relying on social media and word of mouth instead of expensive, traditional advertising, the company is able to donate one bag of dog food for each bag purchased to an animal shelter of the reseller’s choice.

“Millions of dogs are needlessly killed each year because municipal shelters and rescues can’t afford to feed them and FreeHand solves this,” said Ryan Kavanaugh, Chairman and Senior Advisor, FreeHand. “We provide the best quality dog food available and for each bag purchased, our customer helps save a dog’s life. My wife, Britta, and I are proud to be a part of what we call an ‘ecosystem for good’.”

“We are thrilled that Ryan and Britta have embraced the FreeHand vision and are coming on board to help save the lives of homeless dogs in the U.S.,” said Tom Bagamane, FreeHand’s Managing Director and Co-Founder.  “We have tremendous momentum in building our brand in the first six months since our product launch. This is certain to increase with the acquisition of the company with Ryan as one of the country’s most dynamic and successful businessmen along with Britta’s huge heart and passion for abandoned and abused animals.”

To date, Free Hand has provided more than 16,000 pounds, or 46,000 meals, to dogs in homeless shelters across the United States.

FreeHand was recently awarded a Gold Medal, the highest honor, from Doginton Post, the leading Internet newspaper all about dogs, for “Best Dry Dog Food for 2012.” Dogintonpost.comreaches 2.6 million dog lovers online each week. The awards were “designed to recognize and reward business, manufacturers, and services dedicated to the health, wellness and responsible ownership of dogs.” This award recognizes and distinguishes the highest quality and most nutritious dog food.

According to a 2012 market report published by Transparency Market Research (http://www.transparencymarketresearch.com/pet-food-market.html), the North American market for pet food market was valued at $21.7 billion in 2011 and is forecasted to reach $26.6 billion in 2017. Dry pet food is the largest segment of the pet foods market accounting for around 39% of the total market share and North America is expected to remain the largest regional segment for the pet food industry in terms of revenue generation.

About FreeHand
In just over half a year since its product launch, FreeHand pet food is already making its mark in the pet food industry. Managing Director and Co-founder Tom Bagamane and the FreeHand mission have been named One of Pet Product News International’s Top 25 To Watch in 2013. The company’s pound for pound, scoop for scoop, meal for meal™ donation program is facilitated through a novel, buy-one-give-one initiative in which for every pound of dog food sold, FreeHand – through its resellers and veterinarians – will donate an equal amount of food to a local rescue organization or shelter.

For more information, please visit www.LendaFreeHand.com.

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